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In the process, Barna has interviewed nearly 100,000 teens and young adults to learn more about their worldview, especially surrounding Christianity, religion and culture.
Over the last decade and a half, one of Barna’s primary missions has been to understand emerging generations—specifically Gen Z and Millennials in the United States—and discover how to best equip them to grow and share their faith.
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This method is not only about “what” people think but also “why” they think so.
One good method to determine why women were not visiting the store is to conduct an in-depth interview of potential customers in the category.
, it was known that the store doesn’t have enough items for women and so there were fewer women visiting the store, which was understood only by personally interacting with them and understanding why they didn’t visit the store, because there were more male products than female ones. There are different types of qualitative research methods like an in-depth interview, focus groups, ethnographic research, content analysis, case study research that are usually used.