Attractiveness and online dating
This in turn implies that people differ in their opinions about what constitutes a desirable partner or at least about who is worth pursuing.
At the other extreme, and more in line with biological studies of mate selection (), lies the competition hypothesis, which assumes that there is consensus about what constitutes a desirable partner and that mate seekers, regardless of their own qualifications, pursue those partners who are universally recognized as most desirable ().
Historically, however, these hierarchies have been difficult to quantify.
Since they reflect which partners people pursue, and not just who people end up with, one would need a way to observe unrequited overtures and requited ones to determine who people find desirable.
Meghan Markle's father has stayed silent since she gave birth hoping, in his own words, that becoming a mother would 'mellow' her and they could heal their rift.
One possible explanation for this is the matching hypothesis, which suggests that men and women pursue partners who resemble themselves.
These studies typically focus on how specific attributes of individuals shape their browsing and messaging behavior.
The results indicate that, with respect to attributes such as physical attractiveness and income, people tend to pursue the most attractive partners ().
Thus, people compete on some attributes and match on others.
While these studies provide valuable insights about matching and competition on an attribute-by-attribute basis, they do not capture the overall dating hierarchy that reflects total demand for each person in the market.